Pay-per-Click & Retargeting
Pay-per-click and retargeting are foundational to a well-constructed overall digital strategy as a means of drawing attention to your brand.
Glacier media marketing’s team of experts will build you a breakthrough, customized strategy based on your business goals, and then lead retargeting and reporting efforts.
When developing a pay-per-click strategy, our team will partner with you to determine:
Your brand has likely defined a set of keywords during website construction and has used them throughout digital marketing efforts. Our team will leverage your existing set of keywords or make recommendations for words that will enhance your search ability.
Understanding the demographics of your target consumer will aide in determining where ads should be placed. Clearing defining your ideal customer by age, gender, marital status, household income, preferences, motivations, and more will provide a clear path for ad spend.
Our team will partner with you to determine how broad your efforts should be or just how directly targeted the campaign needs to be. If the goal is to achieve nationwide awareness or to simply reach consumers nearby, glacier media marketing’s team will drill deeply into where your target audience is and how to convert them.
Once your initial ad is delivered, our team will analyze the engagement witnessed and provide a precise action to reach those who engaged with that original message but did not convert. Our retargeting strategies will drive these previously engaged viewers back to your website to increase conversions and will enhance the visibility of your message through ad display on other relevant websites.
Layering pay-per-click and retargeting with your social media marketing and search efforts will boost your overall digital footprint. Synchronizing messages across your digital mediums provides a greater reach, an amplified voice, and will drive conversions.