Knowing your target audience, how to reach them, and what they need is just as much creative development as it is a science. Our brand development team will work in collaboration with you to create a strong foundation to build your branding identity.
Our process begins with the fundamentals of brand development and will require involvement from key stakeholders within your company. This is the time when we will determine the ultimate go-forward identity for your brand and it is critical to be transparent and authentic.
Our proven, 4-step brand-building process helps to guide our clients through each defining element required to achieve success with brand positioning.
Defining the set of customers who have a need or interest in your product or service is what will drive the marketing strategy and brand persona. Discovering who your customers are, their behaviors, what motivates them, and where they absorb messaging is essential to bringing your company’s vision to life. Pairing your data with our industry-leading sources will serve as the backbone of this step in the process.
Clearly understanding where and with whom your brand or service competes is key to articulating the differentiation necessary to achieve success. Assessing the current competitive landscape to understand their strengths and how you can capitalize on their areas of opportunity, is foundational in brand development. Evaluating current available market share and where your brand’s product or service fits, is a critical aspect of how to position your brand for ultimate success.
Consumers expect the brands they engage with to be authentic and transparent with their products or service. Your company must articulate what your brand will stand for and what you will not compromise. This promise made to your customers must be steadfast, meaningful, and something you see as non-negotiable. Aligning all company initiatives and decisions around your brand’s promise will provide a clear and lasting vision of the organization for both internal and external audiences.
It goes without saying that you believe in your brand and you’re certain your customers will as well. When we establish your brand’s place in the market, your messaging and promise must be honest, creditable, relevant, and attainable. Clearly defining the reasons customers should believe in your brand is essential to ongoing success. Your marketing strategy should be rooted in these proof points and must also be carried throughout all brand interactions.
Glacier Media Marketing will engage with your internal teams and through consumer research studies to aid in the development of your brand positioning. Once we have achieved the right brand identity for your company, we can build the marketing strategy that will prove to be effective in achieving your business goals.
Contact Us to learn more about our process, the research Involved, and how we utilize brand positioning and architecture when developing a holistic marketing strategy.
