Utilizing branding professionals when creating, defining, or repositioning your brand is critical. Whether your efforts are to define the brand positioning of an individual or a company brand, our team experts construct solid brand building foundations affording clients the opportunity to create a meaningful and lasting impact with customers.

Knowing your target audience, how to reach them, and what they need is just as much creative development as it is a science. Our brand development team will work in collaboration with you to create a strong foundation to build your branding identity.

Our process begins with the fundamentals of brand development and will require involvement from key stakeholders within your company. This is the time when we will determine the ultimate go-forward identity for your brand and it is critical to be transparent and authentic.

Our proven, 4-step brand-building process helps to guide our clients through each defining element required to achieve success with brand positioning.

Target Audience

Defining the set of customers who have a need or interest in your product or service is what will drive the marketing strategy and brand persona. Discovering who your customers are, their behaviors, what motivates them, and where they absorb messaging is essential to bringing your company’s vision to life. Pairing your data with our industry-leading sources will serve as the backbone of this step in the process.

Market Definition

Clearly understanding where and with whom your brand or service competes is key to articulating the differentiation necessary to achieve success. Assessing the current competitive landscape to understand their strengths and how you can capitalize on their areas of opportunity, is foundational in brand development. Evaluating current available market share and where your brand’s product or service fits, is a critical aspect of how to position your brand for ultimate success.

Brand Promise

Consumers expect the brands they engage with to be authentic and transparent with their products or service. Your company must articulate what your brand will stand for and what you will not compromise. This promise made to your customers must be steadfast, meaningful, and something you see as non-negotiable. Aligning all company initiatives and decisions around your brand’s promise will provide a clear and lasting vision of the organization for both internal and external audiences.

Reasons to Believe

It goes without saying that you believe in your brand and you’re certain your customers will as well. When we establish your brand’s place in the market, your messaging and promise must be honest, creditable, relevant, and attainable. Clearly defining the reasons customers should believe in your brand is essential to ongoing success. Your marketing strategy should be rooted in these proof points and must also be carried throughout all brand interactions.

Glacier Media Marketing will engage with your internal teams and through consumer research studies to aid in the development of your brand positioning. Once we have achieved the right brand identity for your company, we can build the marketing strategy that will prove to be effective in achieving your business goals.

Contact Us to learn more about our process, the research Involved, and how we utilize brand positioning and architecture when developing a holistic marketing strategy.

What Our Clients Say

I hired Glacier after hiring another developer and after 4 months working with them still didn’t have a website for our product launch date. I only had 1 week to get a perfect bug free website up and running, with 1000’s of dollars in PR and expenses for the launch. Anna was very professional and was honest that they may not be able to complete the website before the launch. I decided go ahead with the development and put off the launch if needed. 2 days before the launch I had the most incredible website completed and meeting every expectation I could possibly have. The design was so incredible, and Glacier knew exactly what was needed to make the launch successful. I have continued to use them for all our marketing needs. I have been extremely happy!

While my relationship with Glacier Media Marketing has just begun it’s because of how responsive and how interested they are in helping me make my online marketing succeed. They have a great combination of technical and marketing expertise, which is what has won my business.

Anna and her team were awesome. Everything turned out wonderful. I will be sending more business their way. Thanks Glacier Media Marketing.

I worked with Anna and team on what I knew to be a need for marketing. We worked through my online presence and how it was (or was not) helping me. We worked through a plan to attack my problems. I’m thrilled with the outcome of the website, but that’s not all. What I also find awesome is that now, notably months later (I’m a slow reviewer), when I called her for help with a problem, she was quick to respond and worked on my problem with a smile and a laugh. That’s exactly what I needed today!

Responsive & helped develop a great website. I’ll use them again.

I hired Anna initially to look at our past SEO efforts, and see if we were a good candidate for SEO. We have used other people in the past with little to no results. Anna suggested we make some changes to our website to generate better results, I was very hesitant to do so in the beginning, but now our marketing campaigns are all up and operational and I am very impressed with the results. Our CTR has increased over 400% and our conversions have tripled. Anna is very professionally, and was patient with me when I questioned spending more money. I couldn’t be happier, thank you again Anna.

Anna with Glacier Media seems to have a great thing going. Glacier Media is a full service design firm that is able to meet our specific needs whether they be large or small. Anna has been responsive and quick to get to our projects with good feedback and insight.

I hired Glacier Media to do our social media to begin with and after just 3 months we had tripled our followings and our sales had increased over 40 percent. We have also used them for other aspects of our business as well. They have worked on our website, redid all of our marketing material with incredible design. We can really see the difference in the response from our customers. I can’t recommend them enough. Great Job!

Glacier Media Marketing is awesome to work with. They are produce high quality work, very professional and highly responsive. Keep up the good work guys!

I knew very little about technology or websites and didn’t know where to begin or what I wanted or needed for my dental practice website. After my first conversation with Anna I was put at ease and appreciated her patience and input. She walked me through the process and kept to her word on time frame and what to expect. Anna is personable, professional, and responded promptly to my questions and concerns. She cared about me as a client and went the extra mile to make sure I was happy with the website. I am very satisfied with Anna and what she did for me and my practice as far as marketing and would recommend her to anyone.

Anna and her team transformed by outdated and stodgy website. It is now clean, professional, and frankly beautiful. Now, I am really proud to send customers to my site. They also helped me with the writing and design of a case study critical to marketing my a new service niche and increasing my credibility. I was so pleased that I am going to engage them for additional work and to revamp another of my business sites.

I can’t just pick three things to say. This was as close to perfect experience as I could wish for. As CEO of my current companies, I have yet to deal with a marketing company that “got it” immediately. Glacier did. Anna constantly followed up and when we dropped the ball she was quick to catch it. I will continue to work with and highly recommend Anna and Glacier to everyone I work with.

We put our trust in Glacier’s hands after being lied to by a previous marketing company who destroyed our Google rankings and website. Glacier said it would take 3-6 months before we started seeing results since she had to fix all the errors that were done. She has a lot of patience to deal with me and my constant emails. My trust was destroyed from the last company, so it took some time to trust a new company. Right around six months is when we started to notice a huge increase in calls, emails and new clients. Business is booming and we are so grateful.

Glacier is amazing, punctual and so professional. They are truly a joy to work with. I have an new online magazine that will launch in Jan 2022. They have stepped right in to help our new project become a very successful venture.  Anna is truly a gem and I look forward to continuing collaboration with her

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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. 2

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